I said NO to Makeup!
The Complete Beauty Rose; Digital design; May 2026. Inner beauty blooms into visible form.
After 12 years of insane dedication to this artistry, I still don’t get it.
I keep seeing it & I am tired of seeing it..
Are we turning into clones?
Our face tells our story. Our unique features are our heritage. They showcase our history. They reveal who we were, who we are & who we will become; where we come from, where we are at & where we are headed.
Why are we so compelled to erase ourselves? Why are we acquiring the same redundant flat algorithmic face? Why are we following trends & adopting beliefs that are distorting & disturbing our nature?
Our uniqueness is our power.
I believe that makeup is for enhancing, expressing, elevating & not for covering, hiding, erasing who we are. If we lose our uniqueness as humans, we are morphing into a clone easy to manoeuvre. Therefore, let us speak about beauty cultivation surrounding our individuality.
I believe our beauty is innate, emerging from within, awaiting us to reconnect to it. Too often, we gaze outwardly & forget that inside us resides a phenomenal terrain. When we gaze too much at the external, our attention is robbed by it, blocked into comparison.
Tune in & create from within.
We are complete, in fact. & we are beginning to remember this fact. How would it be if we would reconnect to ourselves? How would it be if we would reflect on reality through this prism of self-gnosis? We are complete. & beauty expresses itself richer from this point of wholeness.
I emphasise on self-sourcing creation so much because that is the way; all else is just theatre. Feel my words for I speak beyond your logic. We are all creators, in our own way & we have the choice to create beauty every day. So create.
Beauty is the expression of L O V E
Love, what an abstract concept for too many. Although, I find it to be the anchor, less abstract & more tangible. To me, love is life & it breeds beauty. So when they say you have to suffer for beauty, I see that as mistruth.
In order to dissolve this damaging belief, I ask you: Does the sky suffer to be blue? Is the sun in misery as it shines? Are the clouds pained when floating? What is beauty? & why is it portrayed so sacrificial? Why so controlling?
History repeats itself —
Through this mechanism: doubt what is organic → sell correction → reward compliance → call the result beauty. Sounds familiar?
Why are we blindly following a soulless industry void of the core human values such as integrity, authenticity & respect? Don’t you think we are confronted with too many insecurities; being sold on how inadequate we are? How imperfect? How worthless? How profane?
Dreaming of..
My initial makeup memories date back to my early childhood. My mother’s burgundy lipstick, my grandmother’s skincare, an 80’s blue eyeshadow stick, a dried mascara tube. Makeup has been always present — as gesture, as ritual, as fascination.
Following me through life, it led me into opening my first makeup studio at the age of 20, in Oradea. My extensive self-immersion into this specific artistry drew client work, editorial shoots & training at London College of Fashion.
I had to withdraw
One life-changing technique my art teacher taught me was to step back from the painting & gaze at it from afar. This way I gain full perspective on it. I took this principle & later applied it to makeup also.
After years of being influenced & influencing, I stopped, deleted my social media accounts & went private. I took the time to filter & discern all that which I absorbed during my years in arts, makeup, beauty & fashion.
To return
I clearly remember the moment I retired my makeup artistry. Beginning of 2020, I placed down my makeup brush & decided I won’t paint faces again — at least not in the same way, not for a long time to come. It was heartbreaking. Although, I could no more; it lost its purity.
Fast-forward to 2026, being shaped by years of sabbaticism, I am picking up my makeup brush. This time, in a different way, a freer way, a more precise way. I missed it greatly. I am painting faces again. For the joy of it. For the love of it.
